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Cold Market
Training 1

Your AmeriPlan ® business will peak and end with your warm market if that is as far as you take it. Once you are ready to begin recruiting people from outside your social circle, a world of opportunities will open. Cold Market Training 1 explores several local forms of advertising and this is where you should start.

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and your Upline are always here for you. If you don't know who your AmeriPlan ® sponsor is, or you would just like a more personal touch,
please call:
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1-800-941-0109



AmeriPlan ® Cold Market Training I

    Welcome to Go Team Cold Market Training 1. In this course we will be covering the basics of advertising AmeriPlan ® to people you either don't know very well, or don't know at all. There are many different ways to succeed in AmeriPlan ®, but when your Warm Market is exhausted and you want to continue to expand your 1st level Downline, Cold Market is the only way to go. When you first approach your Warm Market, their opinion of AmeriPlan ® is based on what they KNOW of you. When you approach Cold Market, their opinion of AmeriPlan ® is based on their IMPRESSION of you.

    All of these suggestions require careful planning, and some of the local advertising also requires a little common sense. If you are planning to spend a lot of time and money flyering an area that doesn't have any AmeriPlan ® providers, you can expect that it will all be a waste. If you are planning to advertise to people outside of your area-code, then you will need a 1-800 number so people can call you without calling long distance.

Table of Contents

Method Cost Members IBOs Local National
AmeriCAM
 Med Yes Yes Yes Yes
Business Cards
 Low Yes Yes Yes No
Sizzle Cards Low Yes Yes Yes No
Buttons Free Yes Yes Yes No
Brochures Med Yes No Yes No
Flyers Low Yes Yes Yes No
DVDs Med Yes Yes Yes No
Magazines High No Yes Yes No
Hot Pockets Med Yes Yes Yes No
Postcards Low No Yes Yes Yes
Lawn Signs Low Yes Yes Yes No
Pull Tab Sheets Low Yes Yes Yes No
Door Hangers Low Yes Yes Yes No
Vehicle Magnets Low Yes Yes Yes No

    AmeriCAM is a series of tools that give you all the extras you need to run Ameriplan ® as a serious business. Everything else in the table of contents is locally based forms of advertising, most for a very inexpensive price. There are of course many, many other types of advertising than just what is listed here, but these methods have been used consistently in AmeriPlan ® and work when done correctly.

    The Key to all local advertising is to be using them on a consistent basis. People tend to hold on to the AmeriPlan ® flyers and such until the subject comes up in their lives and they need it. Then they will contact you to sign up. You may spend your entire 1st month putting out your AmeriPlan ® sales aids with no return, but people will begin calling you over time as long as your advertisements are still in place.

On to AmeriCAM

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Training 1 		Cold Market
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