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After your warm market is exhausted, you begin to sell to the general public. When your AmeriPlan ® business is small, it is best to stick with local, inexpensive advertising. When your business grows and you are ready to go national, the methods get more expensive.



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AmeriPlan ® Cold Market Training 2


    Cold Market Training 2 is a section of the training that will continue to change and grow. Advertising on a national level is not for the part timers or for those that don't want to invest a good amount of money into their business. When you advertise locally you always have a limited amount of customers to deal with, but when you advertise nationally there are far more customers at your disposal. Advertising costs money, and the more people you want to reach the more expensive it will get. If you are just beginning in this arena then start slowly and don't give up, you can do this!

    Listed below are just a few of the methods I have encountered recently but advertising changes all the time. You need to be a little more cautious about what you say when you are talking to many people. Don't ever lead anyone to believe that AmeriPlan ® is insurance or anything other than what it is and always use the highest level of ethics when representing AmeriPlan ®.

Table of Contents

Method Cost Members IBOs Local National
Internet Leads
Med Yes Yes Yes Yes
Classified Ads
Med No Yes Yes Yes
Radio Ads High Yes Yes Yes Yes
Pay Per Click High Yes Yes No Yes


    These methods and others like them are for those that want to make their AmeriPlan ® business as full as possible. It's a good idea to have a 1-800 number for people to call when it's long distance so AmeriCAM is very useful when you decide to take your business to this level. Your customers are your income so treat them with respect and dignity.

    It is also important to be responsible with your advertising. Don't do anything that you know will bother people or cause them to question the integrity of AmeriPlan ®. When you are advertising nationally, the impression you leave on people will reflect on every other IBO in AmeriPlan ®. Don't hurt their incomes just to make a few extra bucks.

On to Internet Leads

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