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The Day One
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I wrote this document a couple years ago in an effort to properly welcome new IBOs to the AmeriPlan ® family. There are alot of IBOs in this company that market the business opportunity to be something it isnt. I want my downline to learn how to make this business work for them, not the other way around.



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AmeriPlan ® Day 1 Document


Section 10 of 12

How to Approach IBO Prospects
     Everyone uses radically different styles to approach both members and IBOs, but the steps for the conversation never change. In the beginning you will be dealing with warm market only so the steps below are written regarding the people you know.
    Step one is the approach, this is how you open the conversation about AmeriPlan ®. It doesn’t have to be the first thing you talk about but the approach doesn’t start until you find a way to bring it up. Use sentences like “hey, I found an income system that I’m really eager to try, it’s kind of complicated but what isn’t?” The approach always seems to be difficult because you don’t know how this person will react once it’s on the table. A really simple approach to open the conversation is “have you ever heard of AmeriPlan ®?”
    Step two is the conversation, not about what you did last summer, but about AmeriPlan ®. It immediately follows the approach and contains all of the meat and potatoes. Your knowledge level and enthusiasm will dictate how well this goes. You must control the conversation for as long as AmeriPlan ® is the subject. If you allow the person you are conversing with to change the subject, you will have to start with the approach all over again. Very briefly go over what our company is and how our program work, then explain a little about how our compensation program works. Make sure you impress upon them your belief in our system and its importance to you, and they will listen. This conversation should take about 1 to 5 minutes.
    Step three is the most important step, and also the most commonly skipped. It’s the close, and this is where you find out if your prospect is interested in learning more about our vision. This is also where most of the rejection comes from. It’s important to remember here that this person isn’t saying “I don’t like you” if they say no. If they do say no and it is clear to you that non belief is the reason, write “show me the money” next to their name on your list. You close your conversation by asking a question to find out what they think, like “so what do you think, can I give you some more information on this?” They will only answer in three ways; yes, no and maybe. If the answer is yes or maybe then it is upon you to make the next move. You must set a time and date that you can meet with that person and close the deal. Your prospect will NEVER close the conversation for you. They won't set any definite times or dates, you must do that. If you don’t close the initial conversation, then it will remain open indefinitely. Even if they say they are interested, they won’t come see you until you tell them exactly when and where. During your appointment face to face with them, show them the DVD, a brochure, and the websites. If they have time, you might even want them to read this. If you feel things are going well at this point ask them if they are ready to get started and sign them up on your website (www.iboplus.com/yourIBOnumber). Occasionally they will want to wait until they have the funds, and if so make sure you make another appointment to close.
    Your up line can be invaluable during the recruiting process, if you are uncomfortable with the meeting portion, then set the appointment with one of your up line and watch to see how they do it. We’re all in this together, if you don’t succeed neither do they.

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