The Day One
Document
I wrote this document a couple years ago in an effort to properly welcome new IBOs to the AmeriPlan ® family. There are alot of IBOs in this company that market the business opportunity to be something it isnt. I want my downline to learn how to make this business work for them, not the other way around.
|
Your Sponsor
and your Upline are always here for you. If you don't know who your AmeriPlan ® sponsor is, or you would just like a more personal touch,
please call:
Frank Menkal
at
1-800-941-0109
|
|
AmeriPlan ® Day 1 Document
|
|
Section 3 of 12
Fear and the Dreaded Word “Sales”
This is the second most important issue in our business but it also requires a very lengthy explanation, so I will attempt to keep it as short and sweet as possible. I
personally define “sales” as the process whereby a salesman attempts to convince a potential customer that he or she is in need of the thing that they are selling (when in most cases they aren’t)
and when the process is successful the salesman benefits at the customer’s expense. If this is also how you define sales (and it scares you…) then put your mind at ease. That kind of sales are
not involved with
AmeriPlan ®. However, we are in
the business of selling memberships and broker ships but because of our product, our approach differs from sales in a lot of ways.
7 out of 10 Americans don’t have any dental insurance of any kind. Dental is separate from health insurance and most companies choose not to carry the dental
because as any parent with a child who needs braces will tell you, dental problems can be extremely expensive. For a company to carry the kind of coverage needed to even cut the cost of braces
in half, it will cost between $40 and $100 per month. This is why when companies are looking for a way to cut costs, dental is one of the first things to go. So what does a family do when they
have a child that needs braces? They pay the $4000 or more out of pocket.
AmeriPlan Dental ® includes every procedure that a dentist is licensed to perform, including the things most dental
insurances won’t cover,
like teeth whitening. So we know that 7 out of 10 people need Dental, but only 3 of the 7 are actually looking for it. These are the people that you are looking for as
members and you will never need to force AmeriPlan ® on anyone. They know they need Dental and if you believe in this company, have a true desire to help them and know your product inside and out
it will come through when you speak to them. Your job in this situation is not to be a salesman, but to inform the person your trying to help and what you know combined with your sincerity will
convey the integrity of our company. The decision is ultimately theirs and pushing them unnecessarily will only reflect badly on all of us. Later in the document I will attempt to cover as many
different ways of finding these people as I can, but let’s stay on track for now. The point is, once your warm market (people you know) runs out and you begin to explore the cold market
(people you don’t know) there are plenty of systems in place to get them to come to you. No one is expecting you go door to door, or stand on a street corner, or even to walk around aimlessly
handing out brochures.
Do be aware though that the more people you come in contact with and inform about
AmeriPlan ®, the faster your personal income will rise and your customers will have one
less thing to worry about. You may be telling yourself that there are
certain types of sales that you just won’t do. That’s OK, but be aware that you don’t really know if you like something
until you try it. When I got started I decided that I would intentionally try all of the methods that I was the least excited about just so I could have the benefit of the experience. Some of
the methods I tried very quickly reassured me that this isn’t the way for me, while others I dreaded turned out to be quite fun! You never know how you will react in a situation until you are in
that situation, and you might find that a method you dreaded turns out to be very comfortable and profitable for you. The point is that you can’t coach a football team if you don’t know what left
tackle is.
|
|
