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The Day One
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I wrote this document a couple years ago in an effort to properly welcome new IBOs to the AmeriPlan ® family. There are alot of IBOs in this company that market the business opportunity to be something it isnt. I want my downline to learn how to make this business work for them, not the other way around.



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AmeriPlan ® Day 1 Document


Section 9 of 12

Your Mission, Should You Chose to Accept It
    Being a self starter can be a very valuable thing, unfortunately it’s not a skill that people are just born with. If you never learned to be a self starter, then AmeriPlan ® will help you in a lot of different ways. No one expects you to be entirely self sufficient in the beginning, and we care about what happens to you. Let’s start with a basic plan and your up line will be there to walk you through it.
    I need to define a couple terms so that from now on you know what I am talking about. “Warm Market” is every person you know, ranging from immediate family and close friends, to casual acquaintances like the person you buy your coffee from. “Cold Market” is every other person in the world. “Fast Track” is the process where an IBO becomes RSD in 30 days or less. This task is attainable, and I personally know dozens of people who have done it. About 1 in 10 people will fast track to RSD, which is probably more than you were thinking, but what about the other 9? Make no mistake, fast track is the way to go and you should make every possible attempt to do it. With fast track, you will invest $95 and make from $600 to $1200 the first month. After the first month is over, you will be an RSD and your income will already be larger than your broker fee, so $95 is all you ever paid. AmeriPlan ® shows a lot of respect for fast track IBOs, and so do the other 9 of 10. I didn’t fast track, so the other 8 people and I will speak as soon as I finish explaining the fast track process.
     AmeriPlan ® teaches the “LASERn” system and the L in laser is for list, meaning the list that you should write of all the people that you know. The A in laser is for approach, which is what you do to the people on your list. S is for Sales Presentation, E is for Enrolling Members and R is for Recruiting IBOs. The lowercase n at the end is mathematical symbol that means repeat over and over. The list is your entire warm market and it represents all of the people that will help you fast track to RSD. It should contain no less than 40 people and the system dictates that you contact ALL of them within the first 48 hours. To those of you willing to do this, a word of advice; you better know everything in this document upside down or be the worlds best salesman for this to turn out well. If you rush out to these people immediately with no knowledge at your disposal, your will turn off your entire warm market. Then when you do know the information, they will be even harder to approach. LEARN FIRST, then approach! In the next 2 sections we will go over how to approach both members and IBOs, but for now let’s just start with a plan.
    I think a better plan with less rejection is to spend the first 3 days in class. Start by reading this entire document several times, alone with no outside distractions. Commit all of the information you possibly can to memory while you are constantly adding people to your list. Your list will change over the first 3 days as you remember people that you see regularly that you didn’t think of right away. Then on the 4th day, pick the 3 people on your list that you are the least intimidated by and give them a call. Always remember that you are trying to help them, not sell them something. You decide whether you want to try for a member or an IBO, you know these people, so you can tell which one will more likely help them. By the end of the first week (and hopefully at least 1 success) you should start to feel more confident with what you are doing. I am going to tell you what to say, and after doing it a couple times, you will adapt it more to your style and it will feel comfortable. For the next three weeks, you should contact 10 people from your list every week. Stay consistent with your calling, you will find it much easier to open a dialog with someone if you have just had the same dialog with someone else.

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