Cold Market
Training 2
After your warm market is exhausted, you begin to sell to the general public. When your AmeriPlan ® business is small, it is best to stick with local, inexpensive advertising. When your business grows and you are ready to go national, the methods get more expensive.
|
Your Sponsor
and your Upline are always here for you. If you don't know who your AmeriPlan ® sponsor is, or you would just like a more personal touch,
please call:
Frank Menkal
at
1-800-941-0109
|
|
AmeriPlan ® Cold Market Training 2
|
Internet Leads
Internet Leads are by far the most popular form of national advertising in AmeriPlan ®. They are less expensive than the other methods in Cold Market Training 2 but they also require more effort. There are more companies than I can count who offer
internet based leads to
AmeriPlan ® IBOs but only a few are really talked about. If you want a good idea of what's out there, just go to Google and search for "ameriplan internet leads".
People search the internet for almost everything these days and dental programs are no exception.
Internet lead companies advertise on the internet in places that these people look, and when they express an interest in learning more; their contact information is sold to you as an internet lead. You then attempt to contact that lead and sign them up. The cost of the lead is usually related to how new and reliable the lead is; a survey filled out completely and less than 30 days ago is a good lead.
Prices for Internet Leads range from $0.50 per lead for really bad ones to $10.00 per lead for the best. Lead companies each have different surveys and advertising techniques so the quality of their leads is a matter of personal preference. A good plan for internet leads is to spend about $200 - $300 per month on above average leads; this should be enough to keep you busy calling people and following up.
I have tried many different kinds of leads from lots of different companies, but only one lead company has become my favorite;
The A Plan. Most lead companies just send you a group of leads for your payment but The A plan allows you to search through their database and choose the leads you want based on how they answered the survey questions. The A Plan also takes payment on a monthly basis rather than on a per lead basis so you can decide the quality of the leads you're getting.
|
|
