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Cold Market
Training 1


Your AmeriPlan ® business will peak and end with your warm market if that is as far as you take it. Once you are ready to begin recruiting people from outside your social circle, a world of opportunities will open. Cold Market Training 1 explores several local forms of advertising and this is where you should start.



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AmeriPlan ® Cold Market Training I


Magazines

    Recently, a magazine called Your Business At Home featured AmeriPlan ® for a full issue. Included in the magazine is a disc that has a DVD on one side and a CD on the other. Articles in the magazine are all about the business opportunity and how it has changed people's lives. It's available on store shelves right now at places like Barnes & Noble and King Soopers.

    The Magazines are expensive as a sales aid tool, prices are $40.00 for 10, $87.50 for 25, and $300.00 for 100. You can purchase them from the AmeriPlan ® Sales Aid Store. You can get there by going to Site Index in your Back Office, and then follow the link for AmeriPlan ® Sales Aid Store. In your Warm Market you will encounter people that want to know a lot more information about our company than what is covered in the DVD. The Magazine is perfect for this, but even more than the DVD, you need to get as many of these back as possible. If you are at the point in your business where you would like to start investing more money in your local advertising, then the magazine is the
way to go. As always, make sure all of your AmeriPlan ® contact information is labeled clearly on the magazine before any of them go out. Great places to put these are all of the places that people normally have to wait for something. Doctor's offices, hotel lobbies, and barber shops are all great ideas.

    I recommend that you always have some of these handy for people to look at or borrow, but just like the DVDs; you need to be little more selective with who they go to. I'm not sure how much longer they will be on store shelves, but you will be able to buy them through the AmeriPlan ® Sales Aid Store for a long time.

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