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Welcome to the
Family of IBOs!
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Cold Market
Training 2
After your warm market is exhausted, you begin to sell to the general public. When your AmeriPlan ® business is small, it is best to stick with local, inexpensive advertising. When your business grows and you are ready to go national, the methods get more expensive.
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Your Sponsor
and your Upline are always here for you. If you don't know who your AmeriPlan ® sponsor is, or you would just like a more personal touch,
please call:
Sheenan Porter
at
1-800-941-0109
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AmeriPlan ® Cold Market Training 2
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Radio Ads
Radio advertising is a method that only a few people in AmeriPlan ® have any experience with. It's very expensive and the amount of decisions you need to make about radio advertising can be overwhelming. Because of these things, radio advertising is the most advanced method of Cold Market that I am aware of.
There are a couple of concerns when advertising at this level. First, don't use the name AmeriPlan ® in your advertisements because there can't be any confusion about where the ad came from. Second,
never lead people to believe that
AmeriPlan ® or the program is insurance. It may seem that there isn't much left to say in an ad if you can't say the company name but those that use this method have found a way around the problem. Their ads say things like "if you need dental or health please call 1-800-whatever today".
Prices for advertising on the radio are determined by how long the ad is, which radio station is airing them and at what time. Unlike Internet Leads, the good thing about radio ads is that your customers call you.
Thousands of people hear your
AmeriPlan ® ad at once and there are radio stations everywhere in the country. I can't give you exact costs because they vary so much depending on what you want to do and I have never advertised on the radio myself.
In most cases if you want to advertise on the radio, you need to have direct contact with the radio station you want it to air on. They will help you record the ad; decide when it will run and what budget will be best for you. There is also a great article on everything you need to know about radio advertising
Here.
As I said before, only a handful of IBOs in
AmeriPlan ® have used radio advertising and all of them were top producers when they did. If you try it, please contact me and let me know what your experience is. I for one would love to know more about it!
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© Copyright 2006 www.GreatDentalAndHealth.com
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AmeriPlan ® is available in the following states:
Alabama, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, Florida, Georgia, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Nebraska, Nevada,
New Hampshire, New Jersey, New Mexico, New York, North Carolina, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, Tennessee, Texas, Utah, Vermont, Virginia, Washington,
West Virginia, Wisconsin
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